The challenge was to make Loungerie the main Love Brand of the female universe in Brazil.  We understand that lingerie is more than clothing, it's an attitude. It is a tool of expression of female achievement over her own body.

That's why we created a 5-episode documentary series with 4 very different women who are very proud to be who they are. In this series, we invite them to strip off their filters in order to have a real conversation that generates identification, connection, sorority, and empathy. 

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The name "Pleasure, Loungerie" was created with a double meaning: because it's the first time the brand has campaigned (as in: it's a pleasure to meet you) and "Pleasure" on the sensual side: because Loungerie is a brand that has already born bold and without taboos and, so, can touch more controversial and pungent subjects.

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CW and SW: Julia Antuerpem

AD: Camila Smid

CD: Matheus Flandoli

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