Hershey’s

B2B Campaign. Internet's First Endurance Test.

Hershey's B2B Campaign was a success with 883MM impacts. "Hold the bar" is a popular Brazilian Portuguese expression used in though times. So popular it was actually a song by Luis Carlos, Raça Negra. Thus, we decided to follow along and created a Campaign with 28 days of full-time content: you buy a bar, you hold your keyboard's bar and you win a golden bar. 

CW: Julia Antuerpem and Erica Igui
DA: Rodrigo Joia, Mauricio Quitero
CD: Adriano Panda Leal
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