This is the Internet's 1st endurance test that we created for Hersheys. Hold the bar is a famous Brazilian expression used in hard times. Luiz Carlos was a guy who wrote a song about it in the 90s and, for absolutely no reason, it became a meme in the last few years. So, if you cold a bar for as long as possible, well, you would win a gold bar for hanging in there in tough moments. The result was more than 88 MM impacts. 

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CW: Julia Antuerpem e Ericka Igue

DA: Rodrigo Joia e Mauricio Quiterio

CD: Adriano Panda

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