BIC needed a fresher and more contemporary approach to connect with younger audiences going back to school after COVID-19. Our concept speaks to a universal truth about the brand and was chosen to inspire the audience to pursue their dreams, whether it's writing music hits, designing a new streetwear brand, or creating the game of the year. It all starts with a paper and BIC.

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CW: Julia Antuerpem and Andre Nishiwaki

AD: Artur Miller

CD: Bruno Almeida

Hogarth Worldwide