We first created Be the Author of Your Own Story as a global campaign. Then, came the second challenge: reimagining it for Latin America.

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Adapting a single message across 11 countries required more than translation. It meant honoring local cultures, values, and the nuances of different Spanish dialects. By integrating regional talent and customizing visuals, language, and tone, we ensured every audience felt seen and every message truly resonated.

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With over 400 localized adaptations across social media, banners, and OOH, the campaign achieved meaningful engagement across the region, grounded in authenticity and cultural relevance.

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CW and SW: Julia Antuerpem

AD: Samuel Calegari

CD: Diogo Barbosa

Klick Health