With more than two hundred variations of phrases to exemplify the ways in which Brazilians "shake the world", this campaign showed the extremes of typical everyday situations, all of which have Café Pilão as a strong ally. Some of the most impactful phrases were: "for the cooks on duty and for those who only have 5 minutes", "For those who don't understand fashion and for those who know it in depth" and "For those who are in sync and for those who live in their own world."

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CW: Julia Antuerpem e Felipe Rosado

CD: Erico Braga

JWT